In its simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and Slack where you can engage with peers in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation.
The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in digital marketing, but who don't, for various reasons, either want or require the full measure of features that comprise the Nanodegree program offering. Here are just some of the people who can benefit from Self-Study: a) working Digital Marketers who want to update their current skill set with cutting-edge new content, b) Digital Marketing specialists who want to add additional skills to their toolbox, c) Content Marketers who want to "cross-over" to Social Media, or vice versa, d) aspiring Digital Marketers who want to "audit" a program before making a fuller commitment, e) small business owners, entrepreneurs, and/or independent contractors, who want to gain enough Digital Marketing knowledge to manage certain aspects of their marketing operations, or f) those who are simply curious to know more about Digital Marketing. The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, the Nanodegree certificate, and career support, are not part of the offering.